design with heart and soul

Established in 1997, Design Q has grown to become a leading independent transport design consultancy with a client base that includes some of the world’s most renowned brands. Building on automotive design expertise, Design Q soon diversified, establishing an enviable reputation in the aircraft industry. With years of experience in commercial aircraft interiors, the company has developed many ground-breaking products for clients such as Virgin Atlantic and Cathay Pacific. Design Q have also been prolific in the business jet sector - producing class-leading designs for Bombardier across their Learjet, Challenger and Global brands. Utilising latest practices and technology, Design Q’s highly motivated team of experienced designers and engineers offer a comprehensive design service - from concept sketches, visualisation and branding to working prototypes, A-class surfacing and fully engineered, production-ready products.

our core team

  • Howard Guy

    CEO

  • Greg Shilton

    Chief Designer

  • Donna Brookes

    Administrator

  • Rob Morton

    CAD Designer

  • Sarah Guy

    CMF Designer

  • Ali MacDonald

    Designer

Howard Guy - CEO

"If a designer is not an optimist and a dreamer then design is not the right career for them"

Howard's fascination with design began during his childhood, inspired by the futuristic vehicles of 1960s TV show ‘Thunderbirds.' At school, art and metalwork were the highlight of his week and early exposure to fine art, graphic design, and furniture design set him on a career path designing and making.

Howard obtained a BA Honours degree in industrial design and engineering before successfully gaining a place at The Royal College of Art in London, where he went on to achieve a master’s degree in automotive design.

Howard began at Jaguar Cars in 1987 where he took concept designs through to production with engineering and the supply base. Later progressing to Principal Designer, in 1993 he established the marketing direction on the iconic Jaguar XJ6 series.

In 1997, Howard co-founded Design Q with fellow Jaguar designer Gary Doy. The establishment of Design Q was driven by their desire to push the boundaries of design, venture into uncharted territory, and adopt a more ambitious and forward-thinking approach to design.

Howard's objective at Design Q is to set his clients apart from the competition by creating products that are "bigger, faster, and sexier." This statement reflects his commitment to innovation, aesthetics, and pushing the limits of design.

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